Taking advantage of Google+ improvements to highlight your business

04/20/2012 | SocialMediaExaminer.com

Google has made several business-friendly changes to its Google+ social network, writes Mike Delgado. Profile pages can feature either one panoramic shot or five smaller photos. Circle groups are easier to label and navigate, and reaching a threshold of followers could mean Google will promote your company's page in a sidebar to the right, a free promotion of your business. Trending topics and improved Hangouts features also make it easier to build conversation around your business.

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