What's wrong with your brand's banner ads?

04/20/2012 | ClickZ

It takes more than clever designs and strong calls to action to persuade surfers to click on banner ads, writes Tessa Wegert. Take your units to the next level by using tools such as interactive maps, calendar widgets and integrated social media feeds, Wegert suggests. "Make your campaigns, and thus your brand, more valuable to your customers by enhancing your ads," she writes.

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