Kraft turns to Ditto Labs for social marketing data

04/20/2014 | New York Times (tiered subscription model), The

Kraft Macaroni & Cheese has hired Ditto Labs to analyze publicly shared pictures on Tumblr, Twitter and Instagram that contain the brand logo, with the intent of developing marketing strategies. "We want to ensure we continue to evolve, keep the brand fresh and relevant. A lot has changed with how the consumer sources information," said Sara Braun, the brand's senior marketing director.

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New York Times (tiered subscription model), The

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