Beer ads successful in crowded market

04/21/2006 | Advertising Age (tiered subscription model)

With its client, Chilean brewer Cervezas Becker, wanting to promote a new screw-top bottle for its Becker brand, but restricted from advertising on TV, Mediaedge:cia opted in October 2004 for a billboard campaign. But the challenge was how to stand out, given that it would share the cluttered outdoor marketplace with municipal election ads.

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