Rail-Ads helps marketers reach train audience

04/21/2006 | Direct Marketing News

Smaller merchants seeking to tap the captive audience riding New York's Metro-North Railroad lines out of Grand Central Terminal come June can take advantage of the more affordable Rail-Ads program. Rail-Ads pays CBS Outdoors, which owns the railroad's ad space, a monthly fee for an entire poster, and then parcels it out in smaller blocks to bring the price down for advertisers.

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