For P&G production unit, content increasingly is about the Web

04/21/2008 | Promo Magazine

Although it still helms TV's longest running daytime drama, Procter & Gamble Productions these days is more focused on creating content for the Web. P&G's efforts include the youth-oriented Net soap opera, "Crescent Heights," as well as specialty Web areas like women's site, Capessa.com, which is a joint effort with Yahoo!, and Tremor, a social-networking site for female teen-agers.

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