Custom magazine from TIME, Lexus still a work in progress

04/21/2009 | NYTimes.com

A custom publishing experiment from TIME Inc. and Lexus, in which readers pick the content and the automaker-tailored ads are based on the articles chosen, has been a mixed success. Nearly all of the 31,000 free print magazines have been requested, but fewer than 30,000 of the 200,000 online editions have been taken. The project also had a few glitches, including first issues that had articles from magazines not requested by the reader and too much "evergreen" content.

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