Issue-ad spending soars

04/21/2009 | Wall Street Journal, The

Some trade associations and lobbying groups are using paid advertising to influence public and political opinion in advance of possible regulatory initiatives that could affect their industries. About $270 million has been spent on such issue advertising since the inauguration of President Barack Obama, according to this article. "What has surprised me so much this year is that nobody has sat back and waited to see what Congress is going to do," said Evan Tracey, chief operating officer of Campaign Media Analysis Group.

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