Kellogg, FTC settle on ad claims

04/21/2009 | · Wall Street Journal, The

Under a draft settlement with the Federal Trade Commission, Kellogg Co. will refrain from claiming a breakfast of Frosted Mini-Wheats was clinically proven to boost children's attention span by almost 20%. "It's especially important that America's leading companies are more 'attentive' to the truthfulness of their ads and don't exaggerate the results of tests or research," FTC Chairman Jon Leibowitz said. "In the future, the commission will certainly be more attentive to national advertisers."

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