Two finalists for Web video unit being considered by VivaKi

04/21/2009 | Mediaweek · MediaPost Communications

Publicis Groupe's VivaKi, after five months of discussions and some testing, has whittled its candidates for a replacement for the standard pre-roll video unit from 30 candidates to two, according to a presentation at the IAB Digital Video conference. The finalists have similarities to units already in use, with VivaKi to test both and make its selection by February.

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Mediaweek · MediaPost Communications

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