Are your sales and social-media teams on the same page?

04/21/2010 | SocialMediaB2B.com

Many business-to-business companies have noticed a rift emerging between their sales and social-media teams, and it's important to find ways to bridge that gap, writes Karlie Justus. Tracking leads generated by social-media efforts and providing regular analytic reports to the sales team are usually enough to win over skeptics, she notes.

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