Facebook extends social map to the entire Web

04/21/2010 | Wall Street Journal, The · CNET

At the f8 developers conference, Facebook chief executive Mark Zuckerberg outlined a plan to offer a "Like" button plug-in to run across the Web, in conjunction with embedded boxes that will inform users of their friends' activity on the site they're viewing. The new service has ad-targeting applications -- allowing marketers to see what sites Facebook users are "liking" across the Web, and to tailor ads based on that behavior.

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Wall Street Journal, The · CNET

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