Mobile social apps could play a big role in 2012 campaign, experts say

04/21/2011 | Christian Science Monitor, The

Mobile tools will play a larger role in social media outreach strategies during the 2012 presidential campaign, experts say. Campaigns will be looking to target their efforts to a greater degree and engage with voters in real time, observers note. While these technologies could benefit campaigns, they will require organizations to be more aware of privacy concerns, says Jonathan Askin of Brooklyn Law School.

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Christian Science Monitor, The

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