Will Lady Gaga get into gaming?

04/21/2011 | Wall Street Journal, The

Lady Gaga reportedly is negotiating with Zynga to use the online gaming community as a publicity vehicle for her third studio release, "Born This Way," which comes out May 23. The potential alliance is part of the larger effort by entertainment marketers to use Zynga, whose "FarmVille" and other games have 250 million users, and other social media to engage the younger demographic.

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