Years of research make Truvia a natural success

04/21/2011 | Fast Company online

The story of how Cargill developed and launched Truvia is one that includes years of research and a campaign aimed at a time-crunched demographic it terms Yoga Mommas. The sweetener is appealing in large part because it is natural, but studies show people tend to eat more of foods they believe are natural, despite marketing that tags the sweetener as an indulgence.

View Full Article in:

Fast Company online

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX