Why it may be time to give your website a makeover

04/21/2012 | Nerd's Eye View blog

Researchers using eye-tracking software have found that visitors pay extra attention to visual elements on websites such as logos and navigation bars. The findings highlight why advisers need to ensure their websites are leaving a positive first impression on potential clients. Your website conveys information about your practice before clients ever set foot in your office, Michael Kitces writes.

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