Has America's soda market gone flat?

04/21/2013 | MarketWatch · CNNMoney/Fortune

Pepsico and Coca-Cola's U.S. sales of soda are slowly declining, suggesting that American consumers have finally reached peak consumption. That's forcing the soda giants to buoy profits by shifting to aggressive international growth strategies and a focus on operating more efficiently. On the bright side: Water sales are up, and both companies own major brands.

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MarketWatch · CNNMoney/Fortune

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