Pearle Vision's new campaign and logo sees competition ahead

04/21/2013 | Advertising Age (tiered subscription model)

Luxottica's Pearle Vision is refreshing its imagery, including a new eyeglass-shaped logo from design firm LPK and a new campaign by Energy BBDO with the theme "Your eyes give you so much. Now give them something back." The shift comes as the company is increasingly challenged by retail competition such as Target and online retailers such as Warby Parker.

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