Report: Cable ads are up in Q1, despite digital inroads

04/21/2013 | MediaPost Communications

The TV ad segment in Q1 continued to lose share to digital, falling to 60.3% of buys from major agencies, compared with 24.6% for digital, according to data from the Standard Media Index. TV spending was off 5% compared with the same period in 2012, and digital was up 15%. However, cable network ad spending grew slightly in the period and currently makes up a greater percentage of agency budgets than its broadcast network counterparts.

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