RichRelevance founder almost didn't have his start at Amazon

04/21/2013 | Business Insider

RichRelevance founder and CEO David Selinger got his start when Amazon CEO Jeff Bezos wooed the software engineer away from his commerce website selling coffee makers to a data-mining gig at the retailer, a role Selinger resisted at first. Selinger's team became the one that determined how Amazon could make money from selling ad space.

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