[x+1] teams with Velti to add mobile messaging

04/21/2013 | MediaPost Communications

Teaming with Velti, [x+1] is adding mobile capability to its [x+1] data-management platform. The goal is to provide one platform to manage all paid and owned marketing channels, with Velti's mGage giving clients the option of reaching consumers via mobile messaging. "With the ability to reach more than 95% of mobile phone users, mobile messaging is a critical element of the marketing mix," said Niles Lichtenstein, regional vice president at Velti.

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