Patients force health care providers to rethink how they do business

04/21/2014 | HealthLeaders Media

Health care consumers increasingly expect price transparency, convenient office hours and innovative uses of technology such as telemedicine, forcing providers to try new things, a PricewaterhouseCoopers survey found. "Whether it's the pharmaceutical companies, device-makers, payers or providers, nobody considers the patient as their customer so they've never tried to come up with solutions that were consumer-friendly or consumer-centric," said Chris Wasden, PwC's global health care innovation leader. Patients 35 to 54 are the most interested in time-saving strategies and technologies that boost efficiency, the survey found.

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