Social listening could be a redemptive avenue for Big Pharma

04/21/2014 | MedCityNews.com

Listening to patients on social media and intervening on their behalf when they need help could be a way for drugmakers to repair tarnished images, Greg Cohen, UCB's manager for social media and influence, said at a recent conference. Following patient forums and social media channels beyond the most popular ones can give drugmakers an opportunity to answer questions and provide information to patients.

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