Strategy is lacking as content marketing expands, survey finds

04/21/2014 | HubSpot.com

More than half of marketers are expanding their investments in content marketing, but most don't have a clearly defined strategy, according to a survey of 2,600 marketers by HubSpot and Smart Insights. The survey findings are featured in a report that covers such points as benchmarking, developing marketing strategies, analyzing customer needs and creating the most effective content formats.

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