Targeted online video ads bring in highest CPM

04/21/2014 | MediaPost Communications

Online video ads cost over twice as much as television spots when it comes to cost per thousand viewers, according to Ed Papazian, president of Media Dynamics. The average 30-second online video cost had a CPM of $20 to $23 in 2013, compared to $9 to $10 for TV ads of the same length. Targeted online video brought in an even higher average CPM of $32.75, while TV's highest CPM rate, during prime-time programming, is $19.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA