Targeted online video ads bring in highest CPM

04/21/2014 | MediaPost Communications

Online video ads cost over twice as much as television spots when it comes to cost per thousand viewers, according to Ed Papazian, president of Media Dynamics. The average 30-second online video cost had a CPM of $20 to $23 in 2013, compared to $9 to $10 for TV ads of the same length. Targeted online video brought in an even higher average CPM of $32.75, while TV's highest CPM rate, during prime-time programming, is $19.

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