ESPN To Offer New Upfront Packages

04/22/2002 | Mediaweek

ESPN/ABC Sports is expected to offer advertising packages that enable advertisers to purchase horizontally across sports at different points in the season, a report says. This strategy marks a first for the network, says one executive.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA