Kroger Cites Convenience As Grocer's Niche In Competitive Market

Wal-Mart Supercenters reportedly are making a big pitch for consumers to do all their shopping in one place. Reports speculate that by year's end, there will be one supercenter for every two Kroger's supermarkets. Grocery shoppers are embracing nontraditional retailers, but Kroger's CEO says he welcomes the challenge.

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