Smirnoff Ice ads spotlight warmth between friends

04/22/2005 | Adweek

Bartle Bogle Hegarty's campaign for Diageo's Smirnoff Ice brand features two Eastern European friends, Uri and Gorb, who are especially devoted to enjoying the malt beverage. The spots will begin airing next week in the U.S. on TV shows "24," "Survivor," and "The Late Show With David Letterman."

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