CEOs must be ready for prime time

04/22/2008 | Forbes

A CEO can delegate a lot of tasks, but when someone has to speak for the entire organization on national television, only the chief will do. Yet few CEOs know how to make good use of fleeting minutes before the camera. Nick Ragone, director of client development at Ketchum PR, advises his clients to take the "Henry Kissinger approach": Answer the questions, then quickly bridge to the message you want to deliver.

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