Audi's black sheep SUV campaign seems to be paying off

04/22/2009 | Advertising Age (tiered subscription model)

A new TV campaign for Audi's Q5 compact-luxury SUV from Venables Bell & Partners, San Francisco, in which drivers can't find their cars because all of them -- except the Audi model -- are the category-leading Lexus RX appears to be resonating with its target audience of Lexus owners. The Lexus RX model accounts for about 50% of the vehicles traded in for the new Q5 at dealerships, according to Audi.

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Advertising Age (tiered subscription model)

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