Facebook charity application proves no guarantee for nonprofits

04/22/2009 | Washington Post, The

Nonprofit groups struggling in a tough economy aren't seeing as much success using social-media tools as they might have expected after President Barack Obama's hugely successful Web fundraising strategies. Case in point: The Facebook application Causes allows nonprofit organizations to seek donations, but only a few of the 179,000 nonprofit groups using the app have even received $1,000, according to The Washington Post. "Nonprofits raising money through the Web is growing, but it's still pretty small," with possibly less than 3% of all fundraising done online, estimates Alan J. Abramson, an expert on philanthropy at George Mason University.

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