EMarketer estimates that this year, there are only 95.9 million U.S. male Internet users compared with 103.2 million U.S. female Internet users. Yet, once men are online, they visit more sites and stay longer than female Internet users. Men are avid search-engine users and participate in all forms of social media, particularly watching videos. They are more mobile, with greater use of laptops, wireless-broadband connections and mobile phones. Marketers might be overlooking a valuable demographic if they target only 18-to-34-year-old males.
To find out more about digital marketing and eMarketer's report "Men Online" click here.
Published in Brief: