Did Facebook just take over the Web?

04/22/2010 | CNET · eMarketer

Facebook's new features go way beyond simply providing a set of new widgets and a universal log-in -- if all goes according to plan, they'll effectively create far more social infrastructure for the entire Web, argues MG Siegler. That's potentially good news for marketers, who'll be able to harness that social connectivity and draw on a wealth of new data, notes Debra Aho Williamson. Yet some publishers may have concerns about the changes, since the Open Graph system may expose formerly proprietary data to competitors, Caroline McCarthy writes.

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