How Morton's puts steaks in its customers' hearts

04/22/2010 | SmartBrief/SmartBlog on Social Media

Morton's Steakhouse is reaping rewards from a Twitter campaign that's even got the company's chief financial officer tweeting, says the company's marketing chief, Roger Drake. The biggest challenge for social marketers, Drake says, is to make sure the focus is on building genuine relationships with consumers rather than simply pushing out promotional messages. "We are highly conscious not to always be promoting," he adds. "The challenge is just making sure we're providing interesting content ... in a nonsales-heavy way."

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA