Marketers dangle big dollars in front of consumers

04/22/2010 | New York Times (tiered subscription model), The

Brands including Reese's and SoBe Lifewater are holding contests or sweepstakes that will give large cash prizes to winners. The SoBe contest, centered on the men's national college basketball tournament, promised a first prize of $9 million paid over 40 years, while the Reese's Loves You Back sweepstakes is giving $2 million in cash prizes.

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New York Times (tiered subscription model), The

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