Microsoft touts Bing on WNBA jersey

04/22/2010 | New York Times (tiered subscription model), The

Microsoft and the WNBA's Seattle Storm announced a new marketing deal in which the name and logo of the software giant's search engine, Bing, will appear on team jerseys. Microsoft, the Storm's largest sponsor, is no stranger to sports marketing -- it has a deal to plug the Xbox video game console with pro soccer's Seattle Sounders.

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New York Times (tiered subscription model), The

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