Why some entrepreneurs are subscribing to a new capital strategy

Selling "subscriptions" to your product or service can be an effective way to raise capital, Sarah Elton writes. The technique has worked well for artisan food makers such as Ruth Klahsen, who offered about $150 worth of cheese for five years to customers who invested about $500 upfront. Klahsen's five-year cheese plan raised about $364,000 at a time when banks weren't lending.

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