ESPN signs Corona Extra to boxing-related marketing deal

04/22/2011 | Broadcasting & Cable

ESPN and Corona Extra announced a wide-ranging, bilingual marketing agreement connected to the cable network's boxing programming. Corona will be a presenting sponsor for ESPN's "Friday Night Fights" on ESPN2 and ESPN Deportes, sponsor ESPN Deportes' "Golpe a Golpe" weekly boxing show and get its logo in the center of the ring mat during various bouts.

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