ESPN signs Corona Extra to boxing-related marketing deal

04/22/2011 | Broadcasting & Cable

ESPN and Corona Extra announced a wide-ranging, bilingual marketing agreement connected to the cable network's boxing programming. Corona will be a presenting sponsor for ESPN's "Friday Night Fights" on ESPN2 and ESPN Deportes, sponsor ESPN Deportes' "Golpe a Golpe" weekly boxing show and get its logo in the center of the ring mat during various bouts.

View Full Article in:

Broadcasting & Cable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY