Which technology path to take: App or mobile website?

04/22/2011 | TNooz.com

This feature states that a mobile presence is "absolutely necessary for optimal customer service and corporate branding." But should that presence be in the form of a smartphone app or a mobile website, asks Mike Benjamin, CEO of flight information company FlightView. "[W]hether you choose to build a native app or a mobile website largely depends on how your customers interact with you and the budget available for your mobile project," Benjamin writes.

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