Performance analytics is "moneyball" for B2B marketers

04/22/2012 | Marketo

The 40% of business-to-business marketers still running a program without performance analytics are like football franchise owners not caring about how their players are doing, argues Kelly Waffle. Incorporating analytics into a marketing automation program should provide useful stats on everything from what campaigns worked and why, to how particular marketing plays directly helped sales cross the goal line.

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