Dictionary.com's Wygant says users will trade location for info

04/22/2013 | Mobile Marketer

Dictionary.com, in its mobile-first quest, designed a service to look up words relating to users' locations as a pretext for getting them to voluntarily submit location information. "Our users are willing to share that information in order to access this feature, so it's been win-win for both the user, advertisers and ourselves," Dictionary.com's David Wygant says.

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