Google says counting Google+ followers in ads increases CTR

04/22/2013 | TechCrunch

Marketers using Google's AdWords can now display their Google+ follower count within Enhanced Campaigns. Google claims that showing off this figure will result in a 5% to 10% higher click-thru rate. Red Bull, National Geographic and H&M are among the brands testing the new ad copy, which can be used by companies with at least 100 followers on Google+.

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