Pizza Hut to up its online ordering game with Xbox Live

04/22/2013 | USA Today

Pizza Hut will team with Microsoft to create a new application for Xbox Live that lets gamers pause to order pizza directly from the game console. "For the first time, people can order something through their Xbox that's tangible," said Kurt Kane, chief marketing office at Pizza Hut. "It brings the intersection of gaming and real-world products together."

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