Study: Millennials are willing to trade privacy for relevant ads

04/22/2013 | USA Today

Millennial Web users are markedly less concerned about online privacy than their older counterparts, according to a study from the University of Southern California's Center for the Digital Future. Young people see data-sharing as a means to an end and are happy to give up privacy in exchange for useful or entertaining services. "The willingness to share where we are, who we're with, what we're doing, and what we like with the virtual world is part of "the emergence of the participation economy," said Jeff Fromm, MillennialMarketing.com blogger and co-author of "Marketing to Millennials."

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC