Tecate's Spanish-language spots show men behaving badly

04/22/2013 | MediaPost Communications

The Mexico-based Olabuenaga Chemistri agency is running a Spanish-language U.S. television pitch for Heineken-owned Tecate beer with the tagline "Es Facil Ser Hombre" ("It's Easy Being a Man"). Ads feature a bachelor repeatedly tossing back a bridal bouquet and another tricking his wife into letting him back into the house after a night on the town.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals