Tips for promoting alignment of sales and marketing

04/22/2013 | B2C Marketing Insider

It will be easier to get the sales and marketing departments on the same page if they share a set of goals, writes Matt Heinz. Executive support for departmental alignment is also necessary, along with encouragement for the teams to spend time together outside a business setting. "When you can connect about sports or music or family, it's easier to get through the professional obstacles and sticking points as well," Heinz writes.

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