Tumblr goes native with new mobile-app ads

04/22/2013 | CNET · Advertising Age (tiered subscription model)

Tumblr is to begin adding native ads to its mobile applications, marking the first time that the company has used ad formats that appear similar to users' own blog posts. Brands including General Electric, Warner Bros. and ABC have signed up to run mobile campaigns through the service.

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CNET · Advertising Age (tiered subscription model)

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