Analysis: Companies find costs of sustainable palm oil preferable to bad publicity

04/22/2014 | FoodNavigator

Food manufacturers have suffered public-relations repercussions from consumers' growing concern over deforestation, prompting many to set targets for purchasing 100% of their palm oil from certified sustainable sources, according to this analysis. "The cost of moving towards traceable and sustainable palm oil is marginal compared to the long-term effects of negative publicity," said food analyst Lauren Bandy.

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