MoPub officially launches native ads

04/22/2014 | TechCrunch

Twitter's MoPub is offering native ads to all publishers after a limited test that began in December. Flipboard was one of the publishers in the trial period. "MoPub's native ads solution lets us control the whole ad experience –- from setting minimum price floors and prioritizing direct advertisers over house ads to blocking certain ad categories and limiting how often a user sees a creative," said Flipboard Chief Technology Officer Eric Feng.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA