MoPub officially launches native ads

04/22/2014 | TechCrunch

Twitter's MoPub is offering native ads to all publishers after a limited test that began in December. Flipboard was one of the publishers in the trial period. "MoPub's native ads solution lets us control the whole ad experience –- from setting minimum price floors and prioritizing direct advertisers over house ads to blocking certain ad categories and limiting how often a user sees a creative," said Flipboard Chief Technology Officer Eric Feng.

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