Marketers Get Creative To Reach Gen Y

04/23/2002 | USA Today

Traditional marketing practices, including commercials on MTV and David Letterman's "The Late Show," aimed at Gen Y have fallen short, a report says. Marketers are having to get creative to reach this elusive segment. Companies reportedly are trying such nontraditional approaches as building skateboard parks, sponsoring obscure events, sending teams of teens to distribute the product and launching targeted e-mail campaigns.

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